SEHTA offers a comprehensive package of business support including:

  • Not for profit membership support network – over 1,500 members from over 20 countries representing Academia, Business and Care/Clinicians
  • Consultancy - commercialisation strategy, market understanding, health economic modelling, product development focus groups, fund-raising, and IP, regulation and product design through our partners
  • Registered Research & Technology Organisation (RTO) - SEHTA is a registered RTO to support SMEs to participate in the Innovate UK EDGE Catapults & Research and Technology Organisations (RTOs) Grant Scheme
  • Grant Appraisal and Application Review Service - including SBRI, InnovateUK and NIHR (over £4.5 million raised for SMEs since 2017)
  • Mentoring and Coaching - 1:1 Accessing the NHS and Care Sector and Business Planning Surgeries – with over 500 carried out in the last 7 years including working with Mayor of London mentoring programmes, LSBU SimDH & KCL Health Pathway programmes and also we've worked with SMEs involved with Business Finland, Norway Health Tech, Catalonia Trade & Investment, Germany Trade & Investment and THFC Netherlands
  • Event organisation - support and management for profile raising, partnership building and networking

Do you need help with any of the following?

  • Business planning, strategy and funding advice
  • Health Economic Analysis (e.g. Budget Impact Models)
  • Cluster and capabilities mapping and network building
  • Introduction to potential customers and key stakeholders inc NHS and solution providers
  • SWOT analysis and business intelligence
  • Grant Appraisal and Application Review Service
  • Technical and clinical evaluation, inc trial design and delivery

UK Market Understanding

Market Research

✽ Research of secondary market data to understand the targeted markets in the UK as well as other markets e.g., US and Europe

✽ The SEHTA Team has a wealth of experience in researching a range of markets from different sectors in MedTech that include; Social Care, Diagnostics, Respiratory Diseases, Cancer, Chronic and Long-Term conditions etc

Review of the competitive landscape

✽ In-depth research of the major competitors within the same sectors

Development of Value Proposition

Health Economics

✽ Understanding the health economic potential of health technologies through the creation of an economic model that highlights the cost savings to the NHS

✽  Health Economic models from previous projects have been used as a tool to demonstrate the potential benefits of the adoption of new and innovative health technologies

✽  The SEHTA Team has been involved in a number of different Health Economics projects to support the development of Value Proposition of new and innovative health technologies (that span from medical devices to digital health apps)

Value Proposition Canvas

✽ Through the use of a Value Proposition Canvas, an understanding of the value of the customer will be gained and compared to the new intervention that will be offered in terms of its features, benefits, and experience

✽ The SEHTA Team has led several sessions with clients to fully understand the value proposition of health technology and complete Value Proposition Canvases that can highlight any gaps in the Value Proposition

Market Access and Commercialisation Strategy

Go-to-Market Plan

✽ Evaluation of the key target customers

✽ Understanding of the regulatory pathway and the standards that must be complied to

✽ Understanding the key commercial barriers

✽ Understanding the emerging procurement, assessment, selection and support process for the adoption of health technologies (which includes NHS frameworks and supply chains)

✽ Relationship mapping – identification of the key decision-makers responsible for the adoption of health technologies and how they may be connected to your company

Partner Search

✽ Partner Search database sorted from a long list of potential partners to a short list (of priority partners/distributors)

✽ The SEHTA Team has conducted multiple Partner Searches to find the best opportunity for partnership based on the criteria set out in the Partner Search

✽ Examination of the prospects for partnering and licensing with distributors or other companies who are currently marketing similar or complementary products that will provide opportunities for beneficial partnerships

Past and present customers